What is a
Single Customer View?

What is a Single Customer View?

A Single Customer View brings together all available data about a customer—across all quotes, claims, policies and touchpoints —into one clear, linked record.

Without an accurate SCV, there are potential risks such as duplicate policies, misinformed decisions, missed opportunities—and compliance gaps.

Having a SCV allows you to unlock a range of benefits:

Gain a clearer picture of
your customer’s product
holdings and lifecycle

Streamline
claims
handling

Enhance fraud
detection and
prevention

Improve pricing
and underwriting precision

Increase
operational
efficiency

The Hidden Barriers to a True SCV

Most insurance providers struggle with:

Data silos across multiple platforms and brands

Inconsistent or missing customer identifiers (e.g., name changes, typos)

Not having real-time identity resolution at point of quote or claim

High internal costs of building and maintaining custom linking solutions

Even when data is available, it’s not easily connected. This is where identity linking comes in—and where LexID® allows you to leverage the benefits of having a SCV.