When we talk about the layered approach, the entry point is the digital identity assessment. How is that different from our traditional thinking about identity management and how can we think about having a layered approach that’s still citizen-centric, so the citizen may not necessarily have to see or know that there’s a layered approach and it’s going on in the background?
The fundamental difference is that digitally, you’re able to gather digital intelligence in the background on the site that the citizen is navigating. That assessment can be done unobtrusively and can also be combined with physical identity data that’s being entered into the form, whether it’s a login page or an onboarding form. That’s a great user experience because we can be making the assessment before we decide to potentially step into the journey. It’s a rules-based policy, it’s a model where you know how to define the risks and could potentially be find-tuned accordingly based on certain levels and risk thresholds. The key is that this is a pure “software as a service” approach that is also future-thinking, so as we see new threats emerging and different trends occurring, the models update the intelligence that you can gather digitally and continue to develop with new browser versions and new mobile app versions. And, it’s used across the customer base, so private sector organizations, such as banks and e-commerce sites, that were those early targeted organizations, are always looking to push the boundaries for risk prevention for their customers.
This solution that’s continually being fine-tuned against the latest attack trends can also help government agencies.
