About the prescreen market

1. What is the size of the prescreen market? 2. Isn’t prescreen just for the top carriers? 3. What do consumers think of prescreen? 4. Does line of business matter?

What is the size of the prescreen market?

Over two billion prescreen offers were put to the market throughout 2018 and 2019, with an estimated 1.1 billion direct mail pieces sent in calendar year 2019 using prescreen data¹.

This is an uptick over previous years, and we expect this to continue as carriers seek to expand their acquisition campaigns. This is printed mail only and doesn’t include email, which is beginning to show volumes in marketing channel deployment¹.

Over two billion prescreen offers were put to the market throughout 2018 and 2019

Isn’t prescreen just for the top carriers?

There’s a perception that only “the big guys” are using prescreen, but that’s not the case. We’re seeing smaller regional carriers as well as the larger carriers use prescreen, for all the same reasons―more accurate consumer data, the ability to match risk to underwriting appetite and to reach out to prospects when they are most likely in the market. By connecting with an experienced and authorized third-party processor, carriers of any size can take advantage of the precision that prescreen marketing campaigns offer.

What do consumers think of prescreen?

There is no recent consumer research on consumer attitudes toward prescreen marketing. However, in this age of personalization and heightened consumer expectations, an offer of insurance timed to coincide with when a consumer is in the market for insurance is a signal to the consumer that the carrier “knows them” and understands their needs.

Prescreen can provide consumers with relevant information that might not be available via general advertising, such as pricing options or discounts. Prescreen can also be an excellent way to reach consumers who do not actively shop. And while some might argue consumers could be annoyed by receiving direct mail based on credit information, consumers have the option of opting out of certain prescreen campaigns.

...signal to the consumer that the carrier “knows them” and understands their needs.

Does line of business matter?

Our prescreen marketing tools can be applied to any line of business. This includes acquisition campaigns for the auto, home and life insurance markets. In fact, the life market represents opportunity for marketers because only a handful of carriers in this market have chosen to be early adopters and use prescreen for their acquisition campaigns¹.