Prescreen marketing is for every carrier.

What would you like to know? It’s been estimated that more than two billion insurance prescreen marketing offers were extended over the past two years¹. That number is expected to continue to increase each year. And with good reason. LexisNexis® Risk Solutions internal research indicates that prescreen marketing campaigns yield anywhere from an average 1% to 1.5% higher response rate across all lines of business compared to invitation to apply (ITA) campaigns².

We’ve also seen at least 10% higher conversion rates when underwriting consumers who’ve been prescreened. And…prescreen marketing has extended well beyond a few top carriers. All the prescreen marketing campaigns executed in 2018 were executed across the top 50 carriers¹.

Prescreen marketing is clearly for every carrier, including you. But we also know some carriers are hesitant to dive in. They have questions spanning a wide range of topics related to prescreen marketing. You might have questions too. We’ve put together this comprehensive Q&A, grouped by topic, to help you easily get the answers you need so you can begin taking advantage of the benefits of prescreen marketing for acquisition…right now.