Benefits of alternative data at pre-screen

Leveraging alternative data at pre-screen can help lenders:

• Expand available targeting strategies

• Improve targeting capabilities and precision

• Drive better outcomes that can help achieve or even exceed marketing and revenue goals

Using risk-based marketing to enhance targeting strategies
and precision

Lenders who leverage alternative data can capture a competitive edge by employing a wider and potentially more impactful range of pre-screen targeting strategies:

Expand prospect pools and identify lower-risk prospects than beforeEvaluate more traditionally “unscorable” (credit invisible and thin-file) consumers and better identify those who display indicators of financial stability

Swap-in / swap-outImprove the potential value of your target audience by swapping in sub-prime consumers who now evaluate at a higher score band — and swapping out prime customers who now reveal increased risk

Segment risk more effectivelySegment risk among prime consumers who may look the same when only using a traditional approach

Lenders can improve campaign outcomes with deep, predictive risk insights

A risk-based approach to marketing allows lenders to:

Enhance pre-screen marketing strategies to boost campaign performance and ROI

Refine credit risk segmentation to drive revenue and optimize portfolio performance

Determine the long-term value of a consumer to gain greater control over prospect targeting

Create more targeted and effective messaging and offers