Complete your view of risk at pre-screen
Traditional data, while reasonably predictive, can sometimes miss key risks associated with your prospects.
Alternative data can provide deep insights that go beyond conventional credit reporting and traditional credit data.
Learn more about how leveraging additional layers of highly predictive data can drive better marketing outcomes.
Alternative data attributes can help lenders gain the insight they need to optimize pre-screen campaigns and drive improved marketing outcomes.Each type of data offers different advantages, and lenders may want to consider leveraging different types of data to optimize pre-screen outcomes.
Data elements include:
Current life stage and potential needs
Economic stability
Purchasing power
Risk profile
Preferences including location and recreational assets
Fair Credit Reporting Act (FCRA) data solutions can combine both traditional and alternative data to provide deep credit risk insight at pre-screen.
