Deliver more effective pre-screen campaigns with a risk-based marketing approach

Pre-screen marketing strategies developed in close alignment with an organization’s risk profile allow lenders to create campaigns that improve ROI and drive revenue goals.

By leveraging alternative data insights to perform credit risk decisioning at pre-screen, lenders can identify prospects who are more likely to respond — and fit their organization’s desired credit profile.

Learn more about how incorporating credit risk decisioning at pre-screen can help lenders drive value for their organization.

Utilizing alternative data at pre-screen can improve predictive capabilities and decision making

Increase campaign ROI
by managing risk while driving incremental response rates

Gain greater control over who is being targeted by identifying potentially more valuable prospects

Better understand long-term value
by uncovering deeper insights into the potential value and risks of a prospect

Target the most valuable prospects with alternative data insights

LexisNexis^® Risk Solutions delivers robust, highly-predictive alternative data solutions that empower FIs with a more granular view of risk at pre-screen so they can target more of the right customers and improve performance across their lending portfolio.

Our solutions help lenders answer questions like:

How do I identify prospects most likely to respond to our marketing campaigns?

Will these consumers be approved?

Will we meet our revenue goals?

What is the long-term value of these prospects?