Are your pre-screen campaigns reaching the right prospects?
Financial institutions (FIs) need to optimize pre-screen opportunities to grow their portfolios. But without a clear view of a consumer’s creditworthiness, FIs may not be able to identify the prospects who best fit their organization’s risk profile.
As economic headwinds and consumer behaviors continue to shift, FIs are more reliant than ever on predictive pre-screen insights to complete their picture of credit risk and help them craft more effective pre-screen campaigns.
However, without the right insights, lenders might be missing valuable opportunities to:
• Increase marketing campaign ROI
• Improve portfolio performance across the credit spectrum
• Evaluate the long-term value of a consumer relationship
How can lenders make more profitable decisions at pre-screen?