We’ve noticed a slight uptick in the average Attract score since March 2020 after the initial shutdowns were implemented across several states. We see a net 5-point increase from March through August of 2020. This change is directionally similar to what we see in a typical year, where the average score goes up from March to August.
Data from 2018 and 2019 for the same period reveal average scores went up by two points in those years. And yet, in 2020 during a pandemic, the change is five points.